Why Blog Posts, CPA Websites are Good for Accountants? (Part 2)

Build Relationships with Clients and Prospects

Your Website solutions for CPAs and accountants give viewers a taste of what working with your firm is like. Easy-to-read articles on websites for CPAs & websites for accountants with useful material highlight your firm as a source of treasured advice to build their businesses and their wealth. Blogs that show your personality make your firm feel more like a friendly and helpful advisor and less like the conventional dull bean counter.

Because your clients focus their energy and attention on their businesses and their lives, they don’t live and blow tax and accounting the way we do. Blog posts on websites for CPAs also serve as notices to your current clients of ideas they need to discuss with you to grow their businesses or save on taxes. It’s a calm way to stay top of mind with your clients. 

Has this ever transpired you? A steadfast, years-long client tells you that they promised another firm to perform service outside the usual tax return or annual financial statement you provide them. And when you crackle, “We could have done that for you!” they reply that they didn’t know you can do that too. If you write posts about all the other services you provide, your clients won’t go away when they need something rare

Stand Out from the Competition

At present, very few accounting firms with accountant websites have frequently updated blogs on their websites. According to the 2017 Accounting & Financial Services Research Study lately published by Hinge Marketing, the most profitable firms were three times more likely to classify their marketing and business development approaches as a differentiator from other firms. One of the marketing methods favored by these firms is blogging, which, bestowing to the study, is “known to be effective in illustrative expertise.” 

Establishes Your Firm as Experts

If your firm has an industry or service field, then regular blog posts on this topic can aid to establish your firm as the go-to firm for such types of clients. Just like a neurosurgeon gets a higher salary than a general practitioner, your expertise will earn you more fees.

Your Firm Newsletter is already Written

By picking up the blog posts jotted since your last issue, you already have the majority of your newsletter written. Sending out a regular newsletter helps you feast your articles to the folks who don’t visit your website daily. And because you already know what the hot issues of your clients are, your newsletter, filled with articles that address those issues, will be more exciting and relevant to your clients than a pre-made newsletter sent by your software partner company

A regular blog has all of these benefits and more. It’s among the least costly of methods in your marketing toolkit, and it’s a way to stand out from the majority of firms that have a blog.

Conclusion

It announces your willingness to share your expertise with the world. It’s a way to educate your clients, which turns them into better clients: more successful in their businesses and personal finances. It’s also a way to form deeper connections with your clients and forecasts, and a way to extend your reach outside your neighborhood. 

Above all, it’s a way to help your clients with their finances, which is why many of us became accountants in the first place.